A man with dark hair and a beard in a black shirt and white blazer standing indoors, looking at the camera with a slight smile.

About Umong Shah

Umong Shah is the founder of Fortitude Music and brings over 16 years of experience across multiple areas of the music industry. His work spans artist management, international consulting, live promotion, conference programming and global trade missions, with a reputation for building meaningful, long-term industry relationships.

He has managed artists from the UK, Sweden, Norway, the USA and South Korea, most notably Elle Exxe, whose career included global releases, international syncs and performances at major festivals around the world. Through Fortitude Music, Umong now consults artists at every stage of their journey, helping to shape brand identity, release strategy and team development.

In addition to his work with artists, Umong plays a key role in international music conferences. As Conference Director of Future Echoes in Sweden and Songwriting Camp Director for Future Songs, he programmes panels, books speakers, coordinates international writers and oversees event logistics. He also leads the delivery of UK, US and Australian delegations at major industry events, including the Golden Melody Awards in Taipei, as well as recommending delegates and topics of interest to Breakout West in Canada, Pro Weekend in Spain and Wide Days in Scotland.

Umong’s career has also included roles in VIP management for arena tours, product development with audio technology companies, and long-term partnerships with showcase platforms and emerging music festivals. He is driven by a desire to support creativity through practical, strategic guidance and to help artists and organisations thrive in an ever-evolving music landscape.

Public APPEARANCES

Year Event Role Location
2025 Golden Melody Festival Moderator + TV Interview Taipei, Taiwan
2025 New From Scotland Delegate (Invited) Edinburgh, Scotland
2024 Pro Weekend Moderator Castellón de la Plana, Spain
2024 Golden Melody Festival Delegate (Invited) Taipei, Taiwan
2024 Focus Wales Delegate (Invited) Wrexham, Wales
2024 Wide Days Moderator Edinburgh, Scotland
2024 Future Echoes Programmer  Norrköping, Sweden
2023 Breakout West Moderator Kelowna, Canada
2023 Waves Vienna Pannelist Vienna, Austria
2023 Wide Days Moderator Edinburgh, Scotland
2023 Spike Music Conference Moderator Plovdiv, Bulgaria
2023 The Great Escape Panellist Brighton, England
2023 Future Echoes Programmer Norrköping, Sweden
2022 Breakout West Pannelist Calgary, Canada
2022 Spike Music Conference Moderator Plovdiv, Bulgaria
2022 Cambridge Sound & Vision Pannelist Cambridge, England
2022 Wide Days Panellist Edinburgh, Scotland
2021 Focus Wales  Delegate (Invited) Wrexham, Wales
2021 Future Echoes Panellist + Booker Norrköping, Sweden
2019 Live at Heart Pannelist Örebro, Sweden
2018 Live at Heart Pannelist Örebro, Sweden
2018 Live UK Summit Pannelist London, England
2017 The Great Escape Pannelist Brighton, England
2017 Liverpool Sound City Pannelist Liverpool, England
2017 SXSW Promoter 101 Podcast Austin, Texas
2015 FastForward Launch Event Panelist London, England
2015 Live UK Magazine NXT Contributor London, England
2015 IQ Magazine Top 10 New Bosses London, England
2014 Indiecon Panelist Seoul, South Korea
2014 Folkfest Panelist London, England

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