About Umong Shah
Umong Shah is the founder of Fortitude Music and brings over 16 years of experience across multiple areas of the music industry. His work spans artist management, international consulting, live promotion, conference programming and global trade missions, with a reputation for building meaningful, long-term industry relationships.
He has managed artists from the UK, Sweden, Norway, the USA and South Korea, most notably Elle Exxe, whose career included global releases, international syncs and performances at major festivals around the world. Through Fortitude Music, Umong now consults artists at every stage of their journey, helping to shape brand identity, release strategy and team development.
In addition to his work with artists, Umong plays a key role in international music conferences. As Conference Director of Future Echoes in Sweden and Songwriting Camp Director for Future Songs, he programmes panels, books speakers, coordinates international writers and oversees event logistics. He also leads the delivery of UK, US and Australian delegations at major industry events, including the Golden Melody Awards in Taipei, as well as recommending delegates and topics of interest to Breakout West in Canada, Pro Weekend in Spain and Wide Days in Scotland.
Umong’s career has also included roles in VIP management for arena tours, product development with audio technology companies, and long-term partnerships with showcase platforms and emerging music festivals. He is driven by a desire to support creativity through practical, strategic guidance and to help artists and organisations thrive in an ever-evolving music landscape.
Public APPEARANCES
Year | Event | Role | Location |
---|---|---|---|
2025 | Golden Melody Festival | Moderator + TV Interview | Taipei, Taiwan |
2025 | New From Scotland | Delegate (Invited) | Edinburgh, Scotland |
2024 | Pro Weekend | Moderator | Castellón de la Plana, Spain |
2024 | Golden Melody Festival | Delegate (Invited) | Taipei, Taiwan |
2024 | Focus Wales | Delegate (Invited) | Wrexham, Wales |
2024 | Wide Days | Moderator | Edinburgh, Scotland |
2024 | Future Echoes | Programmer | Norrköping, Sweden |
2023 | Breakout West | Moderator | Kelowna, Canada |
2023 | Waves Vienna | Pannelist | Vienna, Austria |
2023 | Wide Days | Moderator | Edinburgh, Scotland |
2023 | Spike Music Conference | Moderator | Plovdiv, Bulgaria |
2023 | The Great Escape | Panellist | Brighton, England |
2023 | Future Echoes | Programmer | Norrköping, Sweden |
2022 | Breakout West | Pannelist | Calgary, Canada |
2022 | Spike Music Conference | Moderator | Plovdiv, Bulgaria |
2022 | Cambridge Sound & Vision | Pannelist | Cambridge, England |
2022 | Wide Days | Panellist | Edinburgh, Scotland |
2021 | Focus Wales | Delegate (Invited) | Wrexham, Wales |
2021 | Future Echoes | Panellist + Booker | Norrköping, Sweden |
2019 | Live at Heart | Pannelist | Örebro, Sweden |
2018 | Live at Heart | Pannelist | Örebro, Sweden |
2018 | Live UK Summit | Pannelist | London, England |
2017 | The Great Escape | Pannelist | Brighton, England |
2017 | Liverpool Sound City | Pannelist | Liverpool, England |
2017 | SXSW | Promoter 101 Podcast | Austin, Texas |
2015 | FastForward Launch Event | Panelist | London, England |
2015 | Live UK Magazine | NXT Contributor | London, England |
2015 | IQ Magazine | Top 10 New Bosses | London, England |
2014 | Indiecon | Panelist | Seoul, South Korea |
2014 | Folkfest | Panelist | London, England |
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!