Backing Artists. Building industry.

Artist management, music consulting, and international industry programming; designed to elevate talent and spark meaningful collaboration.

Our Services

Fortitude Music offers tailored artist management and consulting, supporting branding, release strategy, product management and artistic development, including songwriting. We help artists build the right team and navigate every stage of their journey.

Fortitude Music supports businesses and organisations across the music industry with flexible consulting, from production and project management to strategic development and international networking. We step in wherever and whenever you need an experienced hand.

Fortitude Music curates panels, books speakers, and builds international delegations for music conferences and trade missions. From programming to logistics, we connect people and ideas across borders, helping you create forward-thinking, educational and results-driven events,

Book a free 30 minute call

How may we help? Book a free 30 minute call to discuss where you are in your career/project and how Fortitude Music can help you achieve your goals.

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Learn more about Fortitude music

Fortitude Music owner Umong Shah has been working in music for the past 16 years, across management, live, tech and with several music industry organisations. Find out more about his background.

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  • ACHAL DHILLON: DEADLY SERIOUS (UK)

    Umong is my go-to resource when it comes to measuring which domestic and international music industry conferences and trade body/export office events are worth going to. Away from the bread and butter offering of artist showcases aimed at talent buyers, I am constantly in need of identifying which markets are relevant as far as my rights acquisition fund is concerned. He separates the wheat from the chaff which in turn makes it easier to justify the trips”

  • CASEY PENG: GOLDEN MELODY AWARDS (TAIWAN)

    “We worked together on 2025’s Golden Melody Awards (GMA) Festival's music conference, and I truly appreciated the thoughtful input he offered during the planning process. A key part of our collaboration was a panel on international music marketing, where Umong served as moderator. He sourced expert contributers through his network and played a vital role in ensuring everything ran smoothly. The session was well-received and highlighted his ability to connect the dots between people, ideas, and execution.”

  • RYAN FARLEY: COOKING VINYL PUBLISHING (UK)

    “Umong is one of the most genuine, kind and trustworthy people I've met in the music industry. He's a great organiser and communicator and uses these skills - together with his personality - to programme events, panels, tours and social get-togethers. His work has enabled me to meet export-ready talent in Sweden, Taiwan and Korea, so I look forward to continuing to work with him as he launches Fortitude:Connects.”

  • BEV BURTON: KILLER B MIUSIC (UK)

    “Professionally and personally Umong is one of the good guys.  I’ve spent many hours with Umong at various music conferences around the world and I always know we will have the best time if he’s there. His work in many sectors of the music industry stands him in good stead to be able to make panels insightful and to be able to give invaluable advice across many areas to artists and industry in different territories. He is a kind and generous human who puts everyone else first.  He makes it his job to ensure we are well looked after, have plenty to do, and places to visit when we have downtime, and knows the best bars! My last man standing, and first in the door for breakfast when I have hosted him at BreakOut West, and he comes and supports me at all my festivals and events, music is his life and his passion for it and those that work in it is off the scale.”

  • PATRICK CONNOR: HIGH JINX (SOUTH KOREA)

    “Umong has gone above and beyond to support me and the artists I manage. He has helped us navigate the international music scene, introducing me to some amazing contacts which have opened doors that would’ve been hard to access on our own. His network is genuinely global, Umong has always been. He’s always happy to share his knowledge and wisdom, which he draws from an extensive career in the music industry. On top of that, he’s just a kind, generous person to have in your corner.”

  • ELLE EXXE: Artist (UK)

    “Umong was my amazing manager for 5 defining years as Elle Exxe. Ambitious, driven and deeply reliable. He was the glue that held our team together. Umong always knew how to bring grand ideas to life. From global showcases to funding, travel and logistics, he made it all happen. More than that, he was my biggest advocate and supporter. I’ll never forget the incredible experiences we had travelling together, and I’m forever grateful for his friendship.”

  • JUAN VELEZ: RBK FUSION (GERMANY)

    “I’ve known Umong for a few years, and we’ve been lucky enough to travel to several countries together. One of the most genuine people in the music industry, always ready with “big brother” advice and solid support, especially when I was just starting out. We’ve worked on shows across the UK and Germany, and he’s the kind of person who connects people, knows the industry inside out, and brings full professionalism to anything he takes on. A top mate, hope he keeps me taking to more adventures around the world.”

  • Malin Andersson: Artist (UK/Sweden)

    Umong has been a game changer for my music over the past couple of years. Before I started working with him, I had already released several projects on my own. Originally from Sweden, I had begun building my network in London and had performed at nearly every venue in the city. Still, I had reached a point where I wasn’t sure what to do next.

    Umong helped me strengthen my artist profile and establish a clear structure to grow my fanbase further. He also introduced me to many valuable contacts; PR & press, musicians, songwriters, and producers - whom I still collaborate with today. Thanks to him, my new releases gained national radio airplay, received multiple reviews, and reached further than I could have hoped.

    When in doubt, Umong is the person who will hold space for you, be an amazing friend, work tirelessly, solve problems, and tackle the tough conversations that inevitably arise in the music industry. I would warmly recommend him to any artist looking to develop their profile and navigate today’s music industry to ensure their music is heard by a wider audience.

  • Sam Lee: Songular (UK)

    “Umong is a natural connector and a real ‘people person’ with a big heart. He brought me out to Taiwan to join a panel he was moderating, and it turned out to be the most valuable (and enjoyable) work trip I’ve been on - all thanks to Umong's ability to spot opportunities and make meaningful connections on behalf of others.”

  • Emma Fri3ndship: Artist (Spain)

    “Umong has helped me get a handle on who I am as an artist. His industry experience has been vital in helping my decision-making as I navigate the growth and changes in my career. I’m so grateful for Umong’s support. He came up with strategies I could implement straight away with my content, which were easy to achieve in my already busy life!!”

  • ADAM NICOL: MADA MUSIC (UK)

    “I’ve worked with Umong for over 12 years across a diverse range of campaigns and live projects. Whether it’s artist strategy or show production, he brings sharp insight, strong industry instincts, and a standout network across both the live and recorded music worlds. He’s a trusted collaborator who consistently stays ahead of the curve and brings real value to every project.”Description goes here

  • Lucy Dreams: Artist (Austria)

    Umong taught us one of the most valuable lessons in the music biz ("Make friends!") ... while guiding us through The Great Escape, a showcase festival that can easily overwhelm newcomers. He helped us focus our strategy, connect with the right delegates, and expand our network with potential long-term collaborators. His insights turned what could have been a chaotic weekend into a very productive one!”

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